问题描述

在手机中安装应用程序时，是否可以将 url 参数(或查询字符串")传递给 google play 并跟踪变量?

Is it possible to pass url parameters (or "query strings") to google play and track the variable while installing the app in phone?

推荐答案

据此:https://developers.google.com/analytics/devguides/collection/android/v2/campaigns#google-play-how

Google Play 广告活动衡量的工作原理

How Google Play Campaign Measurement works

Google Play 商店广告活动衡量依赖于使用广告活动参数在从 Google Play 商店下载应用时将广告活动和流量来源信息传递到您的应用.

Google Play Store Campaign Measurement relies on the use of Campaign Parameters to pass campaign and traffic source information into your app at the time that it is downloaded from the Google Play Store.

以下是对 Google Play 广告活动衡量工作原理的端到端说明:

The following is an end-to-end description of how Google Play Campaign Measurement works:

用户点击来自广告、网站或应用的链接，将他们带到您应用的 Google Play 商店页面.该链接标有活动参数.用户下载并安装您的应用后，Google Play 商店将在设备上广播 INSTALL_REFERRER Intent，其中包含相同的广告系列参数.然后，您的应用将响应该意图，使用下面提供的 BroadcastReceiver 对象，读取活动参数并使用它们来更新 Google Analytics 活动信息.

A user clicks on a link, from an ad, website, or app, that takes them to your app's Google Play Store page. The link is tagged with Campaign Parameters. After the user downloads and installs your app, the Google Play Store will broadcast an INSTALL_REFERRER intent on the device that includes those same campaign parameters. Your app will then respond to that intent, using the BroadcastReceiver object provided below, reading the campaign parameters and using them to update the Google Analytics campaign information.

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